Mobile Social Networking Forum, Mobile Social Media

Workshops

Day One - 15th March 1030-1100 What are Politicians doing in Web 2.0? What tools Obama and his team used to gain success in social media space Who’s tweeting? Number 10 – how the prime minister’s office are embracing social media Scott Redding, Press Officer, Green Party Dave Briggs, Community Evangelist, Learning Pool Simon Dickson, Principle Consultant, Puffbox Paul Staines, Blogger, Guido Fawkes' blog 1100-1130 Ways of the future? Will there ever be a time where you can carry out major political votes online? How will social media spread in the political world? Will other countries follow, will the user generated content go beyond the major UK and US political parties What skills and values will social reporters need to promote greater public engagement Huw Edwards, Communications Officer, NHS Hounslow Ingrid Koehler, Improvement Strategist, Improvement and Development Agency (IDeA) Jag Singh, CIO, Message Space 1130-1300 Facebook Developer Garage - How to run a social campaign on Facebook. Step by step checklist from the experts Common pitfalls to avoid Understanding the Nudge social remix technique Identifying the right place on Facebook to start your campaign 1300-1330 El Camino Technologies - Trends in Moderation and Support Services for Social Media Sukesh Mohan, Business Development, El Camino Technologies, LLC Monita Mohan, Project Manager, El Camino Technologies, LLC 0200-0230 New Media Age - Are we ready for the future of social media? With so much focus on what comes next for the world of social media, there's an ever-growing gap between those doing it well at the moment, but wanting to push the boundaries - and brands that just don't get it at all. Are brands and businesses even in a position to 'move on' yet? Which technologies and players will affect the shape of the landscape over the next few years? How much catching up is there to do and what does this mean for everyone else? 1500-1530 Social Media Monday 1530-1630 Facebook Developer Garage - Learnings from successful Facebook social campaigns UK and European view on successful campaigns and why Great Facebook Pages Effective campaign strategies that cost nothing Great Facebook Apps Day Two - 16th March 1030-1100 The Press Release for an Online World or a “Meatball Sundae” What is a Social Media News Release? Who is using them? How do they benefit PR and SEO? Adam Parker, Chief Executive, RealWire (twitter.com/adparker) 1100-1300 Facebook Developer Garage - What to measure for ROI on your Facebook campaign ROI measures from the top developers Getting the right analytics tools Comparing Facebook ROI with other types of marketing Worked example from a major brand Facebook app Ways to justify your Facebook ad spend 1400-1500 Social Media: Direct Marketing for the New Decade The channels are different but are the techniques the same? How does social media fit in with my other direct marketing efforts? What lessons can I learn from other direct channels? Once I have a cohesive social/direct strategy, how will I solve the problem of attributing sales to a particular channel? Skip Fidura, Digital Director, dotAgency from the DMA Email Marketing Council 1500-1600 Facebook Developer Garage - The Viral Loop - what is it and how to harness it on Facebook How to grow your customer base by word of mouth - a scientific approach! Understand and apply key concepts - virality, cohort analysis, A/B testing Worked example of viral loop engineering on Facebook Facilitated discussion with fellow participants on harnessing a viral loop in your business